One On Whiteley apartments are a quality investment
Residential apartments are not only quality investments, they’re a highly sought-after part of the total Melrose Arch development, and have earned a proven track record of capital growth and rental yields.
Magnus de Wet of Vista Wealth Management recently advised the JSE Power Hour that investors who do have an appetite for buy-to-let properties should focus on high-income, dense areas, such as Melrose Arch and around Gautrain stations, where investment is still happening. He also sees the demand for buy-to-let properties increasing in the current economic environment, with uncertainty and low confidence driving more people to rent homes.
“What makes a Melrose Arch apartment an attractive investment proposition, whether buying to live or to let, is that an apartment at Melrose Arch is more than a quality asset, it’s an investment into the ultimate lifestyle,” says Stopforth.
Melrose Arch is a privately owned, maintained and operated precinct with its own excellent infrastructure. Located in the heart of Johannesburg’s leafy green northern suburbs, it is a complete lifestyle experience in an immaculate city with an unlimited choice for everyday needs. Its New Urbanist design is people-friendly and environment-friendly.
New Urban design creates quality, connected living in diverse, walkable, compact, vibrant, mixed-use communities. Importantly, its people-centric approach results in better places to ‘live, work and play’. In South Africa, Melrose Arch has become the icon of the most desirable New Urban lifestyle.
The development of One on Whiteley distinguishes Melrose Arch even further and adds to its unique collection of international boutique lifestyle brands, especially the variety of its hotel, hospitality, restaurant and entertainment.
Melrose Arch’s two world-class hotels — the 5-Star African Pride Melrose Arch Hotel and the contemporary urban 4-Star Protea Hotel Fire & Ice — will be joined by the Johannesburg Marriott Hotel Melrose Arch, which will offer 150 rooms, and the Marriott Executive Apartments Johannesburg Melrose Arch, which will have 200 apartments.
Stopforth notes: “The development of One on Whiteley complements and enhances the international boutique lifestyle brands at Melrose Arch and adds to the already high prestige of this leading New Urban quarter.”
The social and financial success of New Urbanism have been proven, not only in South Africa at Melrose Arch but in the United States and other countries too. Amdec Group, the privately-owned property development and investment business, is recognised as South Africa’s leading developer of New Urban lifestyles, has used its 26 years of experience in the property industry for its visionary projects like the iconic Melrose Arch mixed-use precinct.